Truss Displays Offer Key Advantages in your Trade Shows

Posted on August 6, 2012 by Sam

For a business to grow with leaps and bounds, it is extremely important to promote the business and it’s products and services in an effective way. If you own a business, you need to advertise it effectively, so that your potential customers know that you exist and learn to trust your products and services. Truss Displays are one good way to do this, and can help you attract a lot of attention at a public event. Trade show truss displays offer some great opportunities, some of them are discussed below.

alameda_EZ6 20×20 truss display

If you are wondering what display truss is, it is nothing but one of the several tools that are used for supporting and framing the graphic advertising that is so critical to your success at either an exhibition or a trade show. Trade show truss displays the images of your products and/or services, which are designed to attract the attention of the customer and arouse some interest regarding these offerings. Your sole aim at a trade show or convention is to gain potential clients for the company, typically with the help of some interesting and catchy images.

The most important advantage of a display truss is its portability. It can be moved from one place to the other without any trouble at all. Apart from that, they can be reconfigured easily into many many different shapes and configurations.

Assembling and dismantling trade show truss is quite simple and usually can be done with absolutely no tools. This means you can do it alone, without the assistance of a hired labor, saving you a lot of time as well as money.

composite truss display 10×10

Composite truss displays are becoming very popular because the truss display weighs a lot less than normal truss displays. Shipping it will cost you much less. Drayage fees at the show will be reduced. And setting it up and taking it down is also easier, simply because each piece of composite truss is much ligher than its metal counterpart.

Once the exhibition comes to an end, you can dismantle the display truss and store it for the next event. There is absolutely no need for you to purchase a brand new truss display the next time around. The maintenance of truss display does not involve a lot of expenses either. It is an extremely user friendly mechanism, and basically just needs to be kept clean and dry.

If you are looking forward to advertise your product with the help of a trade show truss display, visit a great trade show supplies source like this one – they have a wide range of truss displays and design services, as well as many other trade show displays, booths and banner stands for you to choose from. These guys provide superior quality services at affordable rates.

Useful Tips for Selecting Trade Show Truss Displays

Posted on June 17, 2012 by Sam

Truss Displays offer both beginning and long-time trade show exhibitors lots of great advantages. Truss systems, while heavier than other trade show booths, are an elaborate “tinker toy” – the “kits” consist of a list of specific parts, with instructions how to assemble into the “kit” shape.

The secret is that you can really build any shape desired – all you need to do is figure out which pieces are required, and add or subtract from your inventory of truss pieces. For example, you can build this “Pluto” truss kit with nine 46″ long straight truss sections, and four 36″ long straights, plus some connectors and junction boxes.

If you add a few curved pieces, and a few more straight sections, you can create the “Carina” instead.

And if you add enough pieces, you can go from the original, simple flat backwall Pluto to the 20×20 Orion island truss display!

trade show truss displays

There are several different styles of trade show truss; the best designs now use a “tool-less” approach; to assemble, you place pieces next to each other, sometimes with a connector piece, and then tighten hand-turned knobs or wing nuts.

The newest technology is using composite truss parts; these are very similar to standard trade show truss, but made with state of the art aerospace composite technology, a metal wire braid covered with a composite outer layer, resulting in truss parts that are almost as strong as normal, but only 1/3 the weight of their steel counterparts. The weight reduction is huge, as it allows displays to be set up much quicker, and reduces shipping costs and drayage fees.

If you need a flexible trade show booth that can easily be reconfigured into a brand new shape any time you desire, then take a little bit of time and check out trade show truss displays.

Using Trade Show Truss Displays

Posted on April 15, 2012 by Sam

Trade show truss displays have many designs and some are very versatile as well as durable for you to use in displaying your promotional products or services. Truss systems have long been used in architecture, and now even in outer space. If you want to attract customers to your trade show displays, it is a good idea to adopt a good marketing system and the right advertising tools.

You can bring display truss and set it up yourself, many are very easy to assemble and dismantle as they now come with a twist-lock construction. To attend any trade fair, you will need to know the trade organizer’s details and where the trade event will take place.

There are many trade exhibition centers that you can register to attend.There is the B2B trade show where you can attend a workshop in the specified center. Identify the number of people that are likely to attend the exhibition, display all your sales and promotional materials in your trade show truss displays booth.You can learn from the business workshop how to build your business through the products and business solutions on a variety of business areas such HR, marketing, IT and finance.

There are speakers or keynote speakers who has strong knowledge on business ventures.If you are a seller, trade fairs and business conferences are effective ways to promote your business. When you have a stand using a truss display, you will have the opportunity to find out what your potential customers want. Another great opportunity is to network and meet customers face to face as you demonstrate your products and services or launch a new one.

Choose the right exhibition to display your products or services. Your products and services will be displayed on the exhibit truss displays design that you built for this show. Identify the number of people that are likely to attend the exhibition, this will give you an idea of the number of people that will attend the fair. Find out the profile of the target audience you want to reach.

And last but not least, FOLLOW UP on the leads after the show!

Truss Displays Are Becoming Portable

Posted on March 31, 2012 by Sam

The market is expanding again and because the biggest shows are becoming huge, the challenge to stick out from the crowd of other exhibitors and even get noticed by potential clients gets more difficult every year.

Truss displays have been around for while. While light weight pop up displays are still popular, a nice moderately priced Truss Display can accomplish a great deal in the way of both design and functionality.

I love the versatility of truss. A note-worthy point is that truss displays allow you to hang the graphics up high, lending you more important floor space for smaller displays or anything else your business needs space to accomplish.

Truss displays offer lots of different ways to change size and also configuration. Truss components can be recombined in countless different ways, allowing you to build many different configurations from the same parts. If your next show requires a 20ft island, it is simple to add more truss sections and grow your display.

Modern truss systems are tool-less, requiring no added tools to assemble or disassemble – this saves setup tie and will keep the union workers from bothering you.

Truss displays are capable of supporting a lot of weight. Since the price of plasma screens have dropped, their popularity has risen dramatically and a truss system can easily support this weight. Along with products and monitors, your truss exhibit stand can easily support a wide variety of lighting effects. Depending on the size (6” to 18” in width) or style (flat, triangular, or square) truss can support hundreds of lbs! Thus, your truss trade show display truly does the muscle work for your marketing team!

Style is important too, and truss looks good – it conveys a futuristic, strong, enduring look that adds to marketing strategies. It doesn’t just offer support, but a contemporary and professional element and a visual edge. Truss comes in different sizes, smaller and larger box sizes, and also in different lengths and shapes – curved, straight, and angled, offering quite a range of design options.

Truss can be almost any color imaginable. Truss from different manufacturers looks different; slightly different sizes, shapes, colors, and construction Modular truss has square tubes rather than the standard circular tubes used for hollow steel and aluminum stage truss. There is wide variety in function and form within truss families, and even more so when you look across the different manufacturer’s families of truss. Truss sections can be designed to create a table, bar stools, laptop stations, monitor stands, banner stands, kiosks, and more. A customer of ours actually used truss to design a contemporary wine rack.

Truss’ downside is that it can be heavy and expensive to ship. However, several solutions have recently presented themselves. One of the newer options is truss that collapses to lay flat for shipping. Several truss manufacturers now offer collapsible truss. The collapsible truss becomes very compact, allowing a lot of truss to be shipped in fewer cases and also allowing them to go UPS or FedEx.

At the Exhibitor 2011 show, composite truss from Europe was introduced for the first time. This composite truss is styled like the best of the existing truss, in two box sizes (4″ and 8″), for light weight and heavier requirements. The highlight of the composite truss is that it is structurally similar to metal truss, but about 1/3 the weight.

Turnkey truss display rentals are available, offering exhibitors the opportunity to show up at the show, do their selling, and then leave – no need to set up or disassemble the display. Truss Displays give the look of organization and the overall organized look that everyone wants when setting up an exhibit at a trade show.

The cost of a truss display may give you second thoughts at first. The best practice, with truss and any other trade show displays, is to plan well in advance and consider all of your future requirements. Truss display systems allow you to add on more components as you need them and always stay on the cutting edge at all business shows.

Designed properly, a truss trade show booth could be a powerful new strategy for your trade show marketing. Just be sure to not let the booth be the star of the show. The booth needs to attract visitors and accommodate sales presentations – not talk for you…

Make sure your booth is designed to impress your prospects with your professional planning and marketing system. Sometimes, it only takes a little bit of extra effort to jump from failure to success.